WEBINAR: SALES OR MARKETING - WHICH ONE IS MORE IMPORTANT?

Which is more important - Sales or Marketing? THAT urgent question and many more like it, depends entirely on your brand platform, consisting of 10 essential brand assets; business goals, objectives, barriers, strategies, insights, position, promise, support, tone and personality. Once established, the brand platform serves as a powerful tool of alignment and clarity for decision-making in business, impacting everything from sales, to marketing, HR, finances, customer loyalty, internal company culture, and more. 

Join us for a clarity crash course, December 10 from 12:30 - 1:30pm CST, brought to you by Jayne Agency, a brand strategy firm catalyzing alignment for individuals, teams, companies, communities and initiatives all over the country, focusing on unlocking brand clarity for all-sized business leaders. This 60-minute power session is giving the Highland Park Chamber of Commerce members a look into how to answer the important questions with the brand platform; targeting the who, what, where, when, and how, when it comes to focusing resources within the business. We’re excited to share how the brand platform, and its 10 essential brand assets, become a power tool for business leaders. Register today and join us on December 10th for a brand strategy fundamentals boost heading into 2025.

This event is virtual - a Zoom Meeting link will be included in your registration confirmation email.